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Music Production

Music Production | 5 Minute Read

The Revolution Was Sequenced

Celebrating 45 years of Roland's TR-808; the unlikely story of how a synthetic-sounding drum machine sparked decades of genre-shifting creativity.

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Music Production | 5 Minute Read

The Reese Bass Explained

Nearly 40 years after its creation, the Reese Bass is as fresh and relevant as ever. Explore the roots and evolution of the groundbreaking rumbling bass sound.

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Music Production | 5 Minute Read

The Rise of Funk Carioca

Funk carioca, also known as baile funk or Brazilian funk, emerged from Rio de Janeiro decades ago. Now, it's taking over TikTok.

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Music Production | 4 Minute Read

Jersey club goes viral (again).

Jersey club started out as a local subgenre in Newark, New Jersey. Decades later, Jersey club tracks are gaining global viral success on TikTok.

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Music Production | 7 Minute Read

The Return of Boom Bap

A new wave of Boom Bap is winning over fans, 30 years after the subgenre emerged. Explore the roots and the evolution of Boom Bap.

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Music Production | 5 Minute Read

Plugg: from Atlanta to Paris

Plugg started out as a chill yet wildly popular subgenre on SoundCloud. After conquering mainstream hip-hop, Plugg is now popping up in France.

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Music Production | 10 Minute Read

Chicago Drill goes global

Drill started as a hyper-local subgenre in Chicago. Now drill has gone global with scenes popping up in the UK, Brooklyn, Ireland, and Australia.

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Music Production | 7 Minute Read

New Orleans Bounce

This regional hip-hop genre is finally gaining global attention with a viral dance challenge.

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Music Production | 9 Minute Read

Underground & Infamous

Memphis hip-hop was so ahead of its time that the world is only ready for it now, 30 years later.

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Music Production | 3 Minute Read

808 Bass and Beyond: Technique Roundup

A deep dive into the various techniques for sound designing and mixing 808 style sub-bass.

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